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ADVERTISING AND IMC PRINCIPLES AND PRACTICE (Record no. 13745)

000 -LEADER
fixed length control field 00467nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230520144914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230520b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789390391937
040 ## - CATALOGING SOURCE
Transcribing agency DDC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MORIARTY,SANDRA
9 (RLIN) 468
245 ## - TITLE STATEMENT
Title ADVERTISING AND IMC PRINCIPLES AND PRACTICE
250 ## - EDITION STATEMENT
Edition statement 11TH
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UTTER PRADESH
Name of publisher, distributor, etc. PEARSON
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 664
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts
          Management. Gulzar Insitute of Engineering and Technology Gulzar Insitute of Engineering and Technology 05/20/2023 903.00 658.3 M819A C16639 05/20/2023 05/20/2023 Text-Book  
          Management. Gulzar Insitute of Engineering and Technology Gulzar Insitute of Engineering and Technology 05/20/2023 903.00 658.3 M819A C16640 05/20/2023 05/20/2023 Text-Book  
          Management. Gulzar Insitute of Engineering and Technology Gulzar Insitute of Engineering and Technology 05/20/2023 903.00 658.3 M819A C16641 05/20/2023 05/20/2023 Text-Book  
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