MARKETING MANAGEMENT (Record no. 13454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220723145635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220723b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDH |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| Dates associated with a name | KELLER, KEVIN LANE |
| 9 (RLIN) | 206 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UP |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXVI-756 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management. | Gulzar Insitute of Engineering and Technology | Central Library | RACK 18 | 07/23/2022 | UDH NEW DELHI | 1150.00 | Bill No: 1047, Dated: 22/06/2022 | 658.8 K1M | C15698 | 01/16/2024 | 07/23/2022 | Text-Book | |||||||
| Dewey Decimal Classification | Management. | Gulzar Insitute of Engineering and Technology | Central Library | RACK 18 | 07/23/2022 | UDH NEW DELHI | 1150.00 | Bill No: 1047, Dated: 22/06/2022 | 4 | 658.8 K1M | C15699 | 10/14/2024 | 07/23/2022 | Text-Book | 1 | 09/11/2024 | ||||
| Dewey Decimal Classification | Management. | Gulzar Insitute of Engineering and Technology | Gulzar School of Management | RACK 18 | 07/23/2022 | UDH NEW DELHI | 1150.00 | Bill No: 1047, Dated: 22/06/2022 | 3 | 658.8 K1M | C15700 | 05/26/2025 | 07/23/2022 | Text-Book | 4 | 01/22/2025 |